Privacy policy

Privacy Policy

Last updated: September 25, 2026

Good Weird Works (“GWW,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you:

• visit goodweirdworks.com;

• contact us;

• book a meeting;

• join our mailing list;

• purchase or use our Services;

• start a GWW trial;

• submit creative requests;

• communicate with our team; or

• otherwise interact with Good Weird Works.

It also explains the choices and rights that may be available to you.

If you have any questions about this Privacy Policy or how we handle personal information, contact:

hello@goodweirdworks.com

1. Information We Collect

The information we collect depends on how you interact with GWW.

Information you provide directly

You may provide information such as:

• name;

• work email address;

• phone number, where voluntarily provided;

• company name;

• job title;

• company website;

• professional profile information;

• billing information;

• project information;

• creative briefs;

• brand guidelines;

• copy;

• images;

• videos;

• presentations;

• documents;

• feedback;

• messages;

• meeting information;

• survey or form responses; and

• other information you choose to provide.

Information collected when you purchase Services

When you purchase a trial, membership, project, or other Service, we may collect:

• name;

• company information;

• billing contact details;

• transaction details;

• selected service or plan;

• payment status;

• subscription status; and

• related purchase information.

Payments may be handled by third-party payment providers.

GWW generally does not need to receive or store your complete payment-card information. Payment providers process payment credentials according to their own privacy and security practices.

Information from meetings and enquiries

When you book a call, contact us, or request information, we may collect:

• your name;

• email;

• company;

• website;

• meeting date and time;

• information entered in a booking form;

• notes relating to your enquiry; and

• subsequent communications.

Client and project information

When you work with GWW, we may receive information necessary to understand your business and complete creative work, including:

• company information;

• target audiences;

• brand assets;

• marketing materials;

• project briefs;

• internal comments;

• campaign information;

• presentations;

• performance information you voluntarily share;

• product information; and

• other materials needed to complete your requests.

Please avoid sending sensitive personal information unless it is genuinely necessary for the project and we have agreed to handle it.

2. Information We Collect Automatically

When you visit our website, certain information may be collected automatically.

This can include:

• IP address;

• browser type;

• device type;

• operating system;

• referring website;

• pages viewed;

• links clicked;

• approximate location derived from IP address;

• date and time of visits;

• session information; and

• website interaction data.

This information may be collected through cookies, pixels, analytics technologies, server logs, and similar tools.

3. Cookies and Similar Technologies

GWW may use cookies and similar technologies to operate and understand our website.

These may include:

Essential cookies

Necessary for basic website functionality, security, forms, preferences, and other core features.

Analytics cookies

Help us understand how visitors use the website, which pages are useful, and how the site can be improved.

Preference cookies

Remember settings or preferences where applicable.

Advertising or measurement technologies

Where used, these may help measure campaigns, understand whether marketing is effective, or show relevant advertising.

Where applicable law requires consent before non-essential cookies are used, we will seek that consent.

You may be able to manage non-essential technologies through the cookie controls available on our website or through your browser settings.

Disabling some cookies may affect website functionality.

4. Professional and B2B Contact Information

GWW conducts business-to-business marketing and may identify people or companies that could reasonably benefit from our Services.

For this purpose, we may collect professional information from:

• publicly available company websites;

• professional networking platforms;

• publicly available business directories;

• industry sources;

• referrals;

• business-data providers; or

• other legitimate professional sources.

This information may include:

• name;

• job title;

• employer;

• company website;

• professional email address;

• professional profile URL;

• industry;

• company size; and

• other business-related information.

We may use this information to contact relevant professionals about GWW where permitted by applicable law.

Our aim is to keep outreach relevant and business-focused.

If you receive an email from us and do not want further marketing communications, you can unsubscribe or reply asking us to stop.

We will respect applicable opt-out requests.

5. How We Use Personal Information

We may use personal information to:

Provide our Services

Including to:

• onboard clients;

• understand creative briefs;

• manage requests;

• produce creative work;

• deliver files;

• communicate about projects;

• process revisions; and

• provide customer support.

Operate the GWW trial and memberships

Including to:

• activate trials;

• administer memberships;

• manage subscriptions;

• track billing periods;

• process payments; and

• manage cancellations or renewals.

Communicate with you

Including to:

• respond to enquiries;

• schedule calls;

• provide project updates;

• answer support requests;

• send service notices; and

• maintain our business relationship.

Improve GWW

We may use information to:

• understand customer needs;

• improve workflows;

• improve our website;

• improve Services;

• evaluate service quality;

• troubleshoot problems;

• understand demand; and

• develop new offerings.

Marketing

Where permitted, we may use professional contact information to:

• send newsletters;

• share GWW updates;

• announce new Services;

• send relevant B2B outreach;

• share case studies;

• communicate offers; and

• invite potential customers to try GWW.

You can opt out of marketing communications at any time.

Protect GWW

We may use information to:

• prevent fraud;

• protect our website;

• secure client accounts and files;

• investigate misuse;

• enforce agreements;

• resolve disputes; and

• protect our legal rights.

Comply with legal obligations

We may process information where reasonably necessary to comply with applicable laws, legal processes, tax requirements, accounting obligations, or lawful requests.

6. Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, we may process personal data based on one or more of the following legal grounds:

Contract

Processing may be necessary to provide Services you requested or take steps before entering into an agreement with you.

Legitimate interests

We may process information where reasonably necessary for legitimate business purposes such as:

• operating GWW;

• providing customer support;

• improving Services;

• protecting our systems;

• preventing fraud;

• conducting relevant B2B outreach; and

• managing business relationships.

Where required, we consider the impact of this processing on your rights.

Consent

We may rely on your consent for activities such as certain cookies or marketing communications where applicable law requires it.

You may withdraw consent at any time.

Legal obligations

We may process information where necessary to comply with applicable legal obligations.

7. Email Marketing

If you subscribe to GWW communications or otherwise receive marketing from us where permitted, we may send information about:

• GWW;

• creative marketing;

• case studies;

• new services;

• launches;

• resources;

• offers; and

• relevant business updates.

You can unsubscribe using the link included in applicable marketing emails or by contacting:

hello@goodweirdworks.com

Transactional or service-related emails may still be sent where necessary to provide Services or administer an active relationship.

8. How We Share Information

We do not disclose personal information simply because another company wants access to it.

We may share information only where reasonably necessary with categories of recipients such as the following.

GWW team and collaborators

Relevant information may be available to team members, contractors, or specialist collaborators who need it to perform work for you or operate GWW.

Service providers

We may use third-party providers for functions such as:

• website hosting;

• cloud storage;

• email;

• customer relationship management;

• project management;

• scheduling;

• payments;

• analytics;

• forms;

• communications;

• file transfer;

• automation;

• AI-assisted tools; and

• other business operations.

These providers may process personal information on our behalf or independently according to their own terms.

Professional advisers

Information may be shared where reasonably necessary with lawyers, accountants, insurers, consultants, or other professional advisers.

Legal and safety purposes

We may disclose information where reasonably necessary to:

• comply with law;

• respond to lawful legal process;

• protect GWW's rights;

• investigate fraud;

• prevent security issues; or

• protect people from harm.

Business changes

If GWW is involved in a merger, acquisition, restructuring, financing, sale, transfer, or similar business transaction, relevant information may be transferred as part of that transaction subject to appropriate protections.

At your direction

We may share information where you ask or authorize us to do so.

9. We Do Not Sell Your Personal Information for Money

GWW does not sell personal information to third parties in exchange for money.

Certain privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary sale.

If GWW uses technologies in a way that creates additional opt-out rights under applicable law, we will provide the required choices where applicable.

10. AI-Assisted Tools

GWW is human-led and AI-accelerated.

We may use AI-assisted tools as part of activities such as:

• research;

• ideation;

• creative exploration;

• copy assistance;

• visual exploration;

• image generation;

• variations;

• repetitive production;

• workflow automation; and

• creative efficiency.

Where appropriate, information submitted to these systems may be processed by third-party AI service providers.

We aim to limit personal information included in AI-assisted workflows to what is reasonably necessary.

You should not send us highly sensitive or regulated personal data for use in creative work unless it is necessary and we have specifically agreed to handle it.

AI-assisted tools do not replace human creative direction, judgment, review, and final delivery.

11. Client Data and Project Materials

Client materials may contain information belonging to the client, its employees, customers, prospects, partners, or other individuals.

When you provide personal information to GWW as part of a project, you are responsible for ensuring that you have an appropriate basis to provide that information and instruct us to use it.

Where GWW processes personal information solely on your instructions as part of providing Services, additional data-processing terms may apply where required.

Contact hello@goodweirdworks.com if your organization requires a separate data-processing agreement.

12. Confidential Information

We treat non-public client materials with reasonable care.

We may use project information only as reasonably necessary to:

• perform Services;

• collaborate with you;

• administer your account;

• maintain our systems; and

• protect our legal rights.

Our Terms of Service contain additional confidentiality provisions.

13. Portfolio Use

Our Terms of Service may permit GWW to display publicly released final creative work in our portfolio, case studies, social media, or promotional materials unless you ask us not to.

We do not intend to publish confidential personal information through portfolio use.

If your work must remain private, contact:

hello@goodweirdworks.com

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention may depend on factors such as:

• whether you remain a client;

• the duration of our business relationship;

• whether information is needed to provide Services;

• whether records are required for accounting or legal purposes;

• whether a dispute exists;

• security requirements; and

• applicable legal obligations.

For example:

• enquiry and prospect information may be retained while there is a reasonable business purpose for contacting or responding to you;

• client records may be retained while Services are active and for a reasonable period afterwards;

• transaction and billing records may be retained for legal, accounting, or tax requirements;

• suppression records may be retained to ensure we continue respecting an unsubscribe request; and

• project materials may be deleted after a reasonable retention period.

We may delete or anonymize information when it is no longer reasonably required.

15. Data Security

We use reasonable technical, administrative, and organizational measures designed to protect personal information.

Depending on the circumstances, these measures may include:

• access controls;

• passwords and authentication;

• reputable technology providers;

• secure communications;

• restricted access to client materials;

• software and system safeguards; and

• internal privacy and security practices.

However, no internet transmission, cloud platform, database, or storage system can be guaranteed to be completely secure.

You are also responsible for protecting passwords, credentials, and access information that you control.

16. International Processing

GWW works digitally and may use team members and service providers located in different countries.

As a result, personal information may be processed or stored outside the country where you are located.

Privacy laws in those locations may differ from those in your jurisdiction.

Where applicable law requires specific safeguards for international transfers, we will take reasonable steps to use appropriate mechanisms or protections.

17. Your Privacy Rights

Depending on where you live and the law that applies, you may have rights regarding your personal information.

These may include the right to:

• know whether we process your information;

• request access to your information;

• request correction of inaccurate information;

• request deletion;

• restrict certain processing;

• object to certain processing;

• receive certain information in a portable format;

• withdraw consent;

• opt out of certain marketing;

• opt out of certain sale, sharing, or targeted advertising activities where applicable; and

• lodge a complaint with an appropriate privacy regulator.

European data protection frameworks specifically recognize rights including access, rectification, erasure, restriction, portability, objection, and rights relating to certain automated decision-making. California law likewise gives eligible consumers rights relating to access, deletion, correction, sale/sharing opt-outs, and non-discrimination.

To make a privacy request, contact:

hello@goodweirdworks.com

Please include enough information for us to understand your request.

We may need to verify your identity before completing certain requests.

We may refuse or limit a request where permitted by applicable law, such as when information must be retained for legal obligations, security, fraud prevention, or establishment or defense of legal claims.

We will not unlawfully discriminate against you because you exercise a privacy right.

18. Marketing Opt-Outs

You can ask us to stop sending marketing communications at any time.

Use the unsubscribe link included in applicable marketing emails or email:

hello@goodweirdworks.com

We may maintain limited information on a suppression list to ensure your opt-out continues to be respected.

Opting out of marketing does not prevent us from sending necessary transactional, account, billing, project, or legal communications.

19. Automated Decision-Making

GWW does not intend to make decisions producing significant legal or similarly significant effects on individuals solely through automated processing.

We may use automation to help with ordinary business activities such as:

• routing enquiries;

• organizing information;

• marketing workflows;

• analytics; or

• operational processes.

Human involvement remains part of material client and creative decisions.

20. Children's Privacy

GWW is a business and professional service and is not directed toward children.

We do not knowingly seek to collect personal information from children under 16 through our Services.

If you believe a child has provided personal information to GWW, contact:

hello@goodweirdworks.com

and we will review the matter.

21. Third-Party Websites

Our website or communications may contain links to websites or services operated by other organizations.

We do not control their privacy practices.

If you visit a third-party site or service, its own privacy policy and terms apply.

22. Social Media and Professional Platforms

GWW may maintain profiles or communicate through third-party platforms such as professional networks and social media services.

Information you share or actions you take on those platforms may also be processed by the relevant platform according to its own privacy policy.

Our Privacy Policy does not control information processed independently by those platforms.

23. Do Not Track and Privacy Signals

Some browsers provide “Do Not Track” or similar settings.

Because there is not one universal standard governing all such signals, website behavior may vary depending on the technologies in use.

Where applicable law requires recognition of a legally valid privacy preference signal or opt-out mechanism, we will take reasonable steps to comply.

24. U.S. State Privacy Disclosures

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

The categories of personal information GWW may collect are generally described throughout this Privacy Policy and may include:

• identifiers and contact information;

• professional and employment information;

• commercial or transaction information;

• internet or electronic activity information;

• communications;

• approximate location derived from technical information;

• client and project information; and

• inferences reasonably derived from business interactions.

We collect these categories from sources including:

• you;

• your organization;

• website interactions;

• publicly available sources;

• referrals;

• business-data providers; and

• service providers.

We use these categories for the business purposes described above, including:

• providing Services;

• communicating;

• processing payments;

• maintaining security;

• improving GWW;

• marketing;

• B2B outreach; and

• meeting legal obligations.

We may disclose relevant information to the categories of recipients described in How We Share Information.

Where required by applicable law, eligible individuals may request access, correction, deletion, or other applicable rights by contacting:

hello@goodweirdworks.com

25. European and UK Privacy Information

Where European or UK data protection law applies, GWW processes personal data only where an appropriate legal basis exists.

Depending on the circumstances, that may include:

• performance of a contract;

• steps requested before entering into a contract;

• legitimate interests;

• consent; or

• compliance with a legal obligation.

Where we receive information from a source other than directly from you, such as public professional sources or B2B business-data providers, we may process professional information for relevant business outreach where permitted.

You may object to processing based on legitimate interests, including direct marketing, where applicable.

You may also have the right to complain to the data-protection authority responsible for your location.

26. Changes to This Privacy Policy

We may update this Privacy Policy as GWW evolves or when our data practices, Services, technology, or legal obligations change.

When we update it, we will revise the Last updated date at the top of this page.

For material changes, we may provide additional notice where appropriate.

We encourage you to review this page periodically.

27. Contact Us

For any questions, requests, complaints, or concerns relating to privacy or personal information, contact:

Good Weird Works

Email: hello@goodweirdworks.com
Website: goodweirdworks.com

This email is used for all privacy, legal, billing, subscription, intellectual-property, service, and general enquiries.